北京奥组委15日在京宣布，中国人保财险被选定为北京2008年奥运会保险合作伙伴。中国人保财险是北京奥组委确定的第十家合作伙伴，同时也很有可能是“最后一家合作伙伴”。作为保险合作伙伴，中国人保财险将为北京2008年奥运会和残奥会，为北京奥组委、中国奥委会以及为参加2006年冬奥会和2008年奥运会的中国体育代表团提供充足的保险保障服务与资金支持。作为回报，中国人保财险享有使用北京2008年奥运会相关徽记和称谓进行广告和市场营销活动的权利，同时享有奥运会期间电视广告及户外广告的优先购买权和赞助文化活动及火炬接力等主题活动的优先选择权。
The PICC Property and Casualty Co. Ltd. has been named the official insurance partner of the Beijing 2008 Olympic Games.
A partner agreement was signed between the Beijing Organizing Committee for the Games of the 2008 Olympics (BOCOG) and PICC P&C at a high-profile ceremony held Thursday in Beijing.
According to the deal, PICC P&C will provide insurance protection and financial support for the 2008 Olympics and Paralympics, BOCOG, the Chinese Olympic Committee, and the Chinese sports delegations to the Turin 2006 Winter Olympics and 2008 Olympics.
The Marketing Plan of the 2008 Olympic Games includes partnership, sponsorship, suppliership and licensing programs.
Partnership, sponsorship and suppliership grant enterprises four-year exclusive marketing and promotional rights, while the licensing program authorizes companies to produce and sell products with the official Olympic logo only after paying royalties to BOCOG.
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